![[team] image of a team member (for a film production company)](https://cdn.prod.website-files.com/68f96e52334d5010c294d70c/6906d503a942778254794746_Profile%20photo.jpg)
After 15 years scaling revenue and operations, I now work with 3-4 tech companies at a time as their fractional CRO, bringing senior operating experience without the full-time cost.
7 years in management consulting working on everything from market entry to operational turnarounds.
Built my strategic toolkit, but got frustrated delivering recommendations without seeing them through. I wanted to be in the room when things got messy.
Image: From my consulting days. Facilitating workshops, prioritising outcomes, and delivering recommendations.
8 years in high-growth tech companies. Joined Uber Eats in its first year, launching new markets and categories in Australia before moving to EMEA as GM of Revenue Operations. Led P&L and GTM functions at Sidekicker as GM of High-Growth Verticals, then built the entire go-to-market engine from scratch at Blinq as Head of Growth.
Hands-on operator managing multi-million dollar P&Ls, hiring and leading teams across continents, and building the revenue and operational systems that let companies scale.
![a modern workspace for a productivity tools business [background image]](https://cdn.prod.website-files.com/68f96e52334d5010c294d70c/6907f1db91e37dd6f496adb4_Uber%20photo.JPG)
Image: Uber reunion in Cremorne.
Taking everything I learned, from the strategic rigor of consulting to the operational scar tissue from scaling startups, and helping founders navigate their hardest growth and operational challenges. Without the overhead of a full-time executive hire.
Image: Fractional doesn't mean distant. I'm in the room, making decisions, doing the work.
I work with founders and leadership teams as Fractional Executive, typically 1-3 days per week for 6-18 months.
Revenue & GTM
- Build or scale your revenue engine
- B2B or Marketplace GTM strategies
- Sales and account management team structure and development
- Revenue operations, tooling and data
- AI-driven signals and automations
Operations
- Operational systems and processes that scale
- Cross-functional planning and alignment (Sales, Marketing, CS, Product)
- P&L management and unit economics optimization
- Hiring plans and team development
The work is hands-on. I'm in Slack, joining pipeline reviews, hiring your next sales lead, fixing your CRM setup, and building the boring operational systems that actually make growth predictable.
I work with a small number of companies at a time so I can be genuinely useful, not spread thin. If you're somewhere between product-market fit and building a real growth engine, let's see if I can help.
Book a 30-minute call and let's talk about where you are and where you're trying to go. I'll tell you honestly if I think I can help.
