AI-powered growth systems for B2B startups

I’m Mark - a fractional GTM leader for B2B startups. I build live infrastructure that runs on your context, your playbook, your data. And keeps working after I leave.

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15 years

50+ projects

AI-powered

building GTM at Uber, Sidekicker, Blinq

across startups
and enterprises

GTM workflows in production orchestrated by Claude Code

How I Work With Companies

I work with 2-3 B2B startups at a time as fractional GTM leader bringing senior experience without the full-time cost. I'm hand-ons, AI native, and build infrastructure that keeps running after I leave,

GTM Foundations

Getting the basics right:

Data-driven ICP diagnostic
Messaging framework matching your buyers
Channel strategy based on ICP & economics

A person placing a block into a pile of wooden blocks

Growth Orchestration

Putting AI to work:

AI-powered outreach campaigns
ICP qualification & prioritisation
Unified warm signals

Week 10 outperforms week 1, by design:

AI-driven campaign ideation
Self-learning ICP targeting
Continuous A/B testing

Compounding Intelligence

I'm most valuable when you need:

My Journey

The Consulting Years

7 years in management consulting working on everything from market entry to operational turnarounds.

Built my strategic toolkit, but got frustrated delivering recommendations without seeing them through. I wanted to be in the room when things got messy.

The Operator Years

8 years in high-growth tech companies. Joined Uber Eats in its first year, launching new markets and categories in Australia before moving to EMEA as GM of Revenue Operations.

Followed by management team positions at the Australian tech startups. At Sidekicker as General Manager, and at Blinq as Head of Growth where I built the global GTM engine.

Taking everything I learned, from the strategic rigor of consulting to the operational scar tissue from scaling startups, to help founders build scalable GTM motions powered by AI.