Fractional CRO for Startups
Hi, I’m Mark. I help startups and small businesses build revenue engines, set up GTM motions, and scale their operations.
15 years
50+ projects
10 startups
in Tech & Consulting
from Startups to ASX listed
Investor and Advisor
My Journey
The Consulting Years
7 years in management consulting working on everything from market entry to operational turnarounds.
Built my strategic toolkit, but got frustrated delivering recommendations without seeing them through. I wanted to be in the room when things got messy.
The Operator Years
8 years in high-growth tech companies. Joined Uber Eats in its first year, launching new markets and categories in Australia before moving to EMEA as GM of Revenue Operations. Led P&L and GTM functions at Sidekicker as GM of High-Growth Verticals, then built the entire go-to-market engine from scratch at Blinq as Head of Growth.
Hands-on operator managing multi-million dollar P&Ls, hiring and leading teams across continents, and building the revenue and operational systems that let companies scale.
Taking everything I learned, from the strategic rigor of consulting to the operational scar tissue from scaling startups, and helping founders navigate their hardest growth and operational challenges. Without the overhead of a full-time executive hire.
The Fractional Model
Image: From my consulting days. Facilitating workshops, prioritising outcomes, and delivering recommendations.
Image: Uber reunion in Cremorne.
Image: Fractional doesn't mean distant. I'm in the room, making decisions, doing the work.
How I Work With Companies
I work with 2-3 companies at a time as their fractional CRO, typically 1-2 days per week for an extended period of time, bringing senior experience without the full-time cost.
GTM Strategy & Execution
Design your go-to-market motions:
B2B go-to-market strategies
Sales and Success design
Revenue growth planning and execution
Revenue Operations
Build a revenue engine that scales:
Revenue operations and tooling
AI-driven signals and workflows
Sales and marketing automation
Performance insights and analytics
Grow without the chaos:
Operational systems & processes
Org design and hiring plans
Cross-functional alignment
Operational Excellence
I'm most valuable when you need:
Contact
Reach out to discuss how I can help your startup grow.
